It’s Time for Talent – with Daniella Feiglin

Hi, my name is Daniella, it’s nice to virtually meet you! 👋

I joined Tactile in August 2025 as a Product Manager. I work with development teams and stakeholders to take concepts from a general idea to complete, live features. I also keep track of our data and market trends to help identify what we should focus on next.

🚀 Before Tactile

I’ve been in the mobile games industry for about a decade. I started as a Game Designer at a startup, then moved to a larger company where I worked as a Market Researcher before transitioning into Product Management. No formal degree – just a lot of learning on the job and a genuine passion for games.

💜 Joining Tactile

I relocated to Copenhagen and was surprised by how quickly I was able to feel connected – everyone is genuinely nice and welcoming. I get to work with talented teammates from many different countries, which has really broadened my understanding of the industry.

💪 Having an impact

My absolute favourite thing in my work is the feeling that something I did made a good impact (whether it’s game metrics, processes, or helping the team).

My time here has been very dynamic: I started on Lily’s Garden, then got a chance to work on a new game prototype, and just recently joined the Simon’s Cat Match team. A lot of that is because opportunities come up where I can be helpful, and at Tactile I get to influence where and what I work on. I’m also fully trusted with advanced product decisions – that level of autonomy is rare.

📚 The keys to success

• Make connections – networking got me my first opportunity in games.
• The skillset required of anyone in the industry today is rapidly leveling up. You have to stay current on AI workflows and the tools your peers are using.
• Play a lot of games, both your own and others, especially if your role is on the business side. To be a great PM in games, you need a deep understanding of both your own product and the market it lives in.

It’s Time for Talent – with Alex Marques

Hi, my name is Alex, it’s nice to virtually meet you! 👋

I joined Tactile in September 2025 as a Lead Data Analyst. My role is to help drive analytics across Lily’s Garden, our main title, by providing data-driven insights that support better product decisions. Together with the Analytics team, I work closely with Product to grow our games whilst making sure player experience remains at the heart of every change. I’m also involved in pushing forward strategic initiatives, such as the implementation of our new BI tool.

🚀 Before Tactile

My career path hasn’t been a linear one, which honestly makes it more fun! I’ve always enjoyed math and problem-solving, which led me to study Applied Mathematics, followed by a Master’s in Finance driven by an early interest in investments. From there, I moved into consulting, partly influenced by the career paths of friends and colleagues at the time.

It quickly became clear that consulting wasn’t for me, and I decided to try something new. That decision led me into a more analytics-focused role, where I developed the skills that shaped my next career steps. When I came across a role at Miniclip, I knew I had to apply. Having spent much of my teenage years playing PC and PlayStation games (mostly sports games), joining the gaming industry felt natural. I spent five years there learning everything I know today about the industry.

💜 Joining Tactile

I joined Tactile at a point in my career where I felt ready for a new challenge and wanted to see how things were done elsewhere.

Tactile ticked all the boxes: a great company, inspiring people, exciting games, and an opportunity to deepen my knowledge of the match-3 genre. Since joining, I’ve found the environment just as dynamic and collaborative as I hoped for and it continues to evolve in exciting ways.

💪 Having an impact

Our Analytics team helps to uncover trends and insights that might otherwise go unnoticed – we’re essentially the detectives of the company. Using tools like SQL, R, or Python, we dive deep into data to find answers and guide decisions.

That said, improving our games is very much a team effort. We collaborate closely with Product Managers, Level Designers, Live Ops Managers, Developers, and many others. A key part of our work involves A/B testing, allowing us to experiment, learn, and continuously improve the player experience.

The most rewarding part of my job is knowing that our work directly impacts how people have fun. Tactile’s flat organisational structure also makes a huge difference – being able to regularly discuss ideas with founders is both rare and incredibly educational.

📚 The keys to success

Breaking into the industry feels tougher than ever, and finding great talent is equally challenging. My advice is to:

• Know the product deeply and understand how it truly works
• Be genuinely curious about data and what stories it can tell
• Focus on making suggestions that are thoughtful and actionable
• A strong analytical mindset combined with creativity goes a long way

Careers don’t have to follow a straight line to be successful. Exploring different paths, learning from what doesn’t work, and staying curious can lead you to opportunities you never expected.

Time for Talent – with Riccardo Argiolas

Hi, my name is Riccardo, it’s nice to e-meet you! 👋

I’ve been part of Tactile for about four and a half years, working as a Gameplay Programmer. I started on Lily’s Garden, where I helped bring new content and features to the game. Later, I joined our Content Tools team, supporting designers and artists in shaping their creative visions. Most recently, I moved to the prototyping team, exploring new concepts and developing fresh game ideas.

As a programmer, I collaborate with colleagues across many different disciplines, so my work ranges from implementing UI to bringing gameplay designs to life.

🚀 Before Tactile

I’ve always loved not just playing games, but also creating them. As a kid, I was endlessly curious about board games and video games, always wanting to tweak them or invent my own versions.

Over time, this curiosity expanded into a passion for electronics and robotics. I spent countless hours designing circuits, soldering components, and programming microcontrollers, trying to make my little creations come to life.

After university, I decided to combine my creative interests with my technical ones, and that’s when I entered the games industry. I first worked as a gameplay designer, but soon realized I missed the technical side of development. That led me to move toward more technical design roles and eventually fully into gameplay programming.

💜 Joining Tactile

Joining Tactile has been a major step in my career. I’ve had the chance to work with highly experienced colleagues, learning from them in both hard and soft skills. The scale of the projects here has taught me how to structure and maintain code in a way that keeps it robust, readable, and enjoyable to work with.

Changing teams throughout my time at Tactile has also given me the chance to experience game development from many different angles. Each move – from a live game team, to internal tools, to rapid prototyping – came with its own rhythms, challenges, and ways of thinking. Shifting between these perspectives kept the work fresh and exciting, and it pushed me to adapt, learn new approaches, and see how all the pieces of development fit together.

On top of that, I’ve benefited from internal workshops, book clubs, and knowledge-sharing sessions that have given me new perspectives on how to solve problems and improve my craft.

💪 Having an impact

For me, the best part of working at Tactile is the people. It’s not only about competence and learning opportunities – it’s about how seamlessly ideas flow. Communicating, sharing opinions, and giving and receiving feedback happens naturally and genuinely. This environment makes it easy for me to contribute with my own ideas and grow both personally and professionally.

Being able to collaborate closely with my teammates is what makes the work truly rewarding, and I think that shows in the products we create together.

📚 The keys to success

🏗️ Be curious, and make things! Try building small games, join a game jam or two, talk to people, hear their stories, and learn from those experiences.

🗣️ I remind myself that success isn’t just about hard skills – soft skills matter just as much, and sometimes even more. Writing good code is important, but so is communicating clearly, understanding others, and learning how to turn ideas into reality.

🤝 A key to growth is embracing collaboration. Even a simple conversation with a colleague can reshape a problem or spark a new idea. Asking questions, sharing early drafts, and working through challenges together has always helped me reach better solutions than working in isolation.