Building up Tactile’s publishing operations as a Product & Publishing Manager
It’s Time for Talent – with Selin Azak
Hi, my name is Selin , it’s nice to virtually meet you! 👋
I joined Tactile in January 2026 as a Product & Publishing Manager. In my role, I work closely with external studios and internal teams, acting as a bridge from early ideation to live operations. A key part of my role is building Tactile’s publishing arm from the ground up, defining how we work with partners and setting up the overall structure. Alongside this, I support teams in building, validating, and scaling puzzle games with strong market potential.
🚀 Before Tactile
Before joining Tactile, I spent over 6 years in the mobile games industry, mainly focusing on casual, hybrid-casual, and puzzle games.
Most recently, I worked as a Publishing Manager, collaborating with multiple studios on ideation, prototyping, and scaling games. Before that, I was a Product Manager, where I gained hands-on experience across product strategy and game development processes.
Throughout my career, I’ve worked on more than 20 games, with a strong focus on early-stage validation, CPI-driven testing, and achieving product-market fit.
💜 Joining Tactile
Since joining Tactile, it has been both exciting and challenging in the best ways. There is a strong opportunity to shape how we collaborate with external studios and build new products from the ground up, while also setting the right processes and aligning multiple stakeholders.
What stands out most is the collaborative culture and the level of trust, which creates a great environment to take ownership and drive impact.
💪 Having an impact
Our team focuses on discovering and developing new game opportunities, especially in the puzzle space. We work closely with studios to identify strong concepts, validate them through testing, and evolve them into scalable products.
The most rewarding part of my work is seeing an idea evolve from a simple concept into something players genuinely enjoy. At Tactile, I have the opportunity to influence both product and publishing decisions end-to-end, which makes the work both challenging and highly motivating.
📚 The keys to success
For anyone looking to enter the industry, my main advice would be to approach games with a product mindset. Don’t just play them, analyze them. Try to understand why decisions are made and how they impact player experience and performance.
At the same time, connecting with people in the industry and learning from different perspectives can significantly accelerate your growth.
Most importantly, test your ideas. In today’s market, data is key, and meaningful insights come from continuous experimentation and iteration.
An extra thought…
The mobile games industry moves fast and is highly competitive, but that is also what makes it exciting. If you enjoy solving problems, working creatively, and seeing direct impact from your decisions, it is an incredibly rewarding space to be in.
