Tactile welcomes new CMO

Welcome, Jacob!

We are proud to announce that Jacob Krüger has joined Tactile’s leadership team as our new Chief Marketing Officer.

“Jacob’s extensive experience as a marketeer will be crucial in both scaling our existing UA efforts and launching new games in our growing portfolio. I very much look forward to working alongside Jacob,” says Tactile CEO & co-founder, Asbjoern Soendergaard.

“It’s very exciting to join Tactile, a company I have been following for a long time, as CMO,” says Jacob. “I am really looking forward to working with such a great team on growing iconic games such as Lily’s Garden as well as launching amazing new titles!”

Originally from Berlin, with an educational background in languages and management studies, Jacob’s professional journey took him into the gaming industry. Over the next decade and a half, he grew from a role in campaign management to leading monetization and UA efforts, and finally stepped into the role of a CMO. Throughout his career he worked at companies such as Socialpoint, Scopely, Miniclip and most recently, FunPlus.

We asked Jacob to share a fun-fact about himself: “When I was at university people asked me what career path I want to pursue once I graduate. My answer usually was “Anything but marketing!”. I guess that did not work out as planned…”

Jacob, we’re so happy to have you join our Tactile team! We’re excited about the times ahead.

Our news

DSC09314
Tactilers

Blending UI and AI as a Game Artist

More
Pad Kra Pao (1)
Product

Going back to our match-3 roots with Simon’s…

More
Nyhavn,,Kopenhagen
Copenhagen

Living and working in Denmark – A subjective…

More
DSC09183
Tactilers

Crafting engaging experiences for players as a Game…

More
DSC09124
Tactilers

Helping shape our live game operations as a…

More
DSC08994
Product

Product in Free-to-Play Mobile Gaming – The role…

More
DSC08746
Product

The Balancing Act: The Power of Player Engagement…

More
DSC08704
Tactilers

Building our foundational data infrastructure as a Data…

More
DSC08573
Game Dev

A New Foundation for Play: How We Developed…

More
DSC08528
Art

Tales of a generalist

More