Tactile welcomes new CMO

Welcome, Jacob!

We are proud to announce that Jacob Krüger has joined Tactile’s leadership team as our new Chief Marketing Officer.

“Jacob’s extensive experience as a marketeer will be crucial in both scaling our existing UA efforts and launching new games in our growing portfolio. I very much look forward to working alongside Jacob,” says Tactile CEO & co-founder, Asbjoern Soendergaard.

“It’s very exciting to join Tactile, a company I have been following for a long time, as CMO,” says Jacob. “I am really looking forward to working with such a great team on growing iconic games such as Lily’s Garden as well as launching amazing new titles!”

Originally from Berlin, with an educational background in languages and management studies, Jacob’s professional journey took him into the gaming industry. Over the next decade and a half, he grew from a role in campaign management to leading monetization and UA efforts, and finally stepped into the role of a CMO. Throughout his career he worked at companies such as Socialpoint, Scopely, Miniclip and most recently, FunPlus.

We asked Jacob to share a fun-fact about himself: “When I was at university people asked me what career path I want to pursue once I graduate. My answer usually was “Anything but marketing!”. I guess that did not work out as planned…”

Jacob, we’re so happy to have you join our Tactile team! We’re excited about the times ahead.